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Reeva Digital - SEO Service Packages
| Activity / Feature | Basic $899/mo |
Professional $1,199/mo |
Advanced $1499/mo |
Notes |
|---|---|---|---|---|
| A - AUDIT & ANALYSIS | ||||
| Website SEO Audit (Technical) | ✓ | ✓ | ✓ | |
| Competitor Analysis | ✓ | ✓ | ✓ | |
| Analytics Setup & Configuration (GA4) | ✓ | ✓ | ✓ | |
| B - BACKLINK BUILDING | ||||
| Manual Link Outreach | 15+ links/mo | 30+ links/mo | 50+ links/mo | |
| Guest Post Submissions | ✗ | 5+/mo | 10+/mo | |
| Broken Link Building | ✗ | ✓ | ✓ | |
| C - CONTENT STRATEGY | ||||
| Content Calendar Planning | ✓ | ✓ | ✓ | |
| Blog / Article Writing (Week) | 2 | 4 | 6 | |
| Content Gap Analysis | ✗ | ✓ | ✓ | |
| Cornerstone Content Creation | ✗ | ✗ | ✓ | |
| D - DATA & REPORTING | ||||
| Monthly SEO Performance Report | ✓ | ✓ | ✓ | |
| Custom KPI Dashboard | ✗ | ✓ | ✓ | |
| Data-Driven Strategy Review (Quarterly) | ✗ | ✓ | ✓ | |
| E - E-COMMERCE SEO | ||||
| Product Page Optimization | ✗ | Up to 20 | Unlimited | |
| Category Page SEO | ✗ | ✓ | ✓ | |
| Schema for Products (Rich Snippets) | ✗ | ✓ | ✓ | |
| Google Shopping / Merchant Center SEO | ✗ | ✗ | ✓ | |
| Faceted Navigation SEO Fix | ✗ | ✓ | ✓ | |
| Out-of-Stock Page Strategy | ✗ | ✓ | ✓ | |
| Review Schema & Star Rating Optimization | ✗ | ✓ | ✓ | |
| F - TECHNICAL SEO (FOUNDATION) | ||||
| Core Web Vitals Optimization | Basic fix | Partial | Full pass | LCP, FID/INP, CLS |
| Page Speed Optimization | ✓ | ✓ | ✓ | Image compression, lazy load, CDN |
| XML Sitemap Creation & Submission | ✓ | ✓ | ✓ | Dynamic sitemap → GSC |
| Robots.txt Optimization | ✓ | ✓ | ✓ | Block crawl waste, allow priority pages |
| Canonical Tag Implementation | ✓ | ✓ | ✓ | |
| HTTPS / SSL Audit & Fix | ✓ | ✓ | ✓ | |
| 404 Error & 301 Redirect Management | ✓ | ✓ | ✓ | |
| Duplicate Content Resolution | ✓ | ✓ | ||
| JavaScript SEO Rendering Audit | ✗ | ✓ | ✓ | React/Vue crawlability |
| Log File Analysis | ✗ | ✓ | ✓ | Googlebot crawl budget |
| Hreflang Setup (Multilingual SEO) | ✗ | ✓ | ✓ | |
| Pagination SEO Fix | ✗ | ✓ | ✓ | rel=next/prev, page consolidation |
| Mobile Usability Audit & Fix | ✓ | ✓ | ✓ | |
| AMP (Accelerated Mobile Pages) Review | ✗ | ✓ | ✓ | |
| G - LOCAL SEO & GOOGLE MY BUSINESS | ||||
| Google Business Profile Optimization | ✓ | ✓ | ✓ | |
| Local Citation Building | 10/mo | 25/mo | 50/mo | NAP consistency |
| Google Maps Ranking Optimization | ✓ | ✓ | ✓ | |
| Review Generation Strategy | ✗ | ✓ | ✓ | |
| Review Response Management | ✗ | ✓ | ✓ | |
| Local Landing Page Creation | ✗ | 1+ page | 5 pages | |
| Local Schema Markup | ✓ | ✓ | ✓ | LocalBusiness, GeoCoordinates |
| Multi-Location SEO Management | ✗ | ✓ | ✓ | Separate GBP & pages per location |
| Bing Places Optimization | ✗ | ✓ | ✓ | Often overlooked, high B2B value |
| H - HEADER & ON-PAGE OPTIMIZATION | ||||
| Meta Title & Description Writing | Up to 10 pages | Up to 30 pages | Unlimited | CTR-optimized |
| H1-H6 Tag Optimization | ✓ | ✓ | ✓ | |
| Image Alt Text & Filename Optimization | ✓ | ✓ | ✓ | |
| Internal Linking Strategy | ✓ | ✓ | ✓ | Pillar-cluster link architecture |
| URL Structure Optimization | ✓ | ✓ | ✓ | |
| Press Release Writing & Distribution (If Required) | ✗ | 1/mo | 2/mo | |
| Brand Mention Monitoring | ✗ | ✓ | ✓ | |
| Forum & Community SEO (Quora, Reddit) | ✗ | ✓ | ✓ | |
| Wikipedia Citation Opportunity | ✗ | ✗ | ✓ | |
| I - INTERNAL LINKING STRATEGY | ||||
| Internal Link Audit & Fix | ✓ | ✓ | ✓ | |
| Pillar-Cluster Content Architecture | ✗ | ✓ | ✓ | |
| K - KEYWORD RESEARCH & STRATEGY | ||||
| Core Keyword Research | 25 KWs | 75 KWs | 200+ KWs | Volume, difficulty, CPC, intent |
| Long-Tail Keyword Strategy | ✗ | ✓ | ✓ | Low competition, high intent |
| LSI / Semantic Keyword Mapping | ✗ | ✓ | ✓ | Latent semantic indexing for topic depth |
| Keyword-to-Page Mapping | ✓ | ✓ | ✓ | Primary + secondary KWs per page |
| Competitor Keyword Gap Analysis | ✗ | ✓ | ✓ | |
| Search Intent Classification | ✓ | ✓ | ✓ | Informational, navigational, transactional |
| Negative Keyword Strategy | ✗ | ✓ | ✓ | Cannibalization prevention |
| Seasonal Keyword Planning | ✗ | ✓ | ✓ | Festival & industry event content |
| L - LANDING PAGE OPTIMIZATION | ||||
| SEO-Optimized Landing Page Copy | ✗ | 2 pages/mo | 5 pages/mo | |
| CRO (Conversion Rate) Recommendations | ✗ | ✓ | ✓ | |
| M - MOBILE SEO | ||||
| Mobile Usability Audit | ✓ | ✓ | ✓ | |
| Mobile Page Speed Optimization | Basic | ✓ | ✓ | |
| N - NEW PAGE SEO (CONTENT PUBLISHING) | ||||
| New Page SEO Setup on Publish | 2 pages/mo | 6 pages/mo | Unlimited | |
| URL Structure Optimization | ✓ | ✓ | ✓ | |
| O - OFF-PAGE SEO | ||||
| Press Release Distribution | ✗ | 1/mo | 2/mo | |
| Brand Mention Monitoring | ✗ | ✓ | ✓ | |
| Influencer / Blogger Outreach | ✗ | ✗ | ✓ | |
| R - RANKING & REPORTING | ||||
| Rank Tracking (Keywords) | 25 keywords | 75 keywords | 150+ keywords | Daily keyword position monitoring |
| Google Search Console Management | ✓ | ✓ | ✓ | |
| Monthly Strategy Call | ✗ | ✓ | ✓ | 30-min video call with SEO manager |
| Bi-Weekly Progress Update | ✗ | ✗ | ✓ | Short status update every 2 weeks |
| Quarterly Business Review (QBR) | ✗ | ✓ | ✓ | Deep-dive strategy & roadmap refresh |
| Annual SEO Roadmap Planning | ✗ | ✗ | ✓ | 12-month strategy, milestones & targets |
| ROI & Revenue Attribution Report | ✗ | ✗ | ✓ | Organic traffic → revenue calculation |
| Competitor SERP Monitoring | ✗ | ✓ | ✓ | Track competitors' ranking movements |
| S - SCHEMA MARKUP & RICH RESULTS | ||||
| Organization Schema | ✓ | ✓ | ✓ | Brand name, logo, social profiles |
| FAQ Schema | ✓ | ✓ | ✓ | Expanded results with Q&A in SERPs |
| Breadcrumb Schema | ✓ | ✓ | ✓ | |
| Article / Blog Posting Schema | ✗ | ✓ | ✓ | Publication date, author, image markup |
| LocalBusiness Schema | ✓ | ✓ | ✓ | |
| Product Schema (Rich Snippet) | ✗ | ✓ | ✓ | Price, rating, stock status in SERPs |
| Event Schema | ✗ | ✗ | ✓ | For events, webinars, live sessions |
| How-To Schema | ✗ | ✓ | ✓ | Step-by-step instructions |
| Video Schema | ✗ | ✗ | ✓ | Thumbnail, duration, description |
| Review / AggregateRating Schema | ✗ | ✓ | ✓ | Star ratings shown under page title |
| Person Schema for Thought Leaders | ✗ | ✗ | ✓ | Author E-E-A-T signal |
| SM - SOCIAL SIGNALS & BRAND AUTHORITY | ||||
| Social Profile Optimization for SEO | ✓ | ✓ | ✓ | LinkedIn, Instagram, X — brand consistency |
| Social Sharing Integration on Website | ✓ | ✓ | ✓ | OG tags, Twitter cards setup |
| Content Syndication Strategy | ✗ | ✓ | ✓ | Medium, LinkedIn articles for authority |
| Brand SERP Optimization | ✗ | ✗ | ✓ | Control what appears when brand is searched |
| T - TECHNICAL FIXES & TOOLS | ||||
| 404 Error & Redirect Management | ✓ | ✓ | ✓ | |
| Duplicate Content Resolution | ✓ | ✓ | ✓ | |
| Hreflang Setup (Multilingual SEO) | ✗ | ✗ | ✓ | |
| U - USER EXPERIENCE (UX) SEO | ||||
| Bounce Rate Analysis & Fixes | ✗ | ✓ | ✓ | |
| Dwell Time Improvement Strategy | ✗ | ✓ | ✓ | |
| Core Web Vitals Optimization | ✗ | Partial | ✓ | |
| V - VIDEO SEO & YOUTUBE | ||||
| YouTube Channel SEO Audit | ✗ | ✗ | ✓ | Title, description, tags, thumbnail |
| Video Keyword Research | ✗ | ✗ | ✓ | YouTube-specific search volume analysis |
| Video Transcript Optimization | ✗ | ✗ | ✓ | Closed captions as SEO-rich text |
| Embed Video on Blog for Dwell Time | ✗ | ✓ | ✓ | Reduces bounce, improves time-on-page |
| VS - VOICE SEARCH & FEATURED SNIPPET SEO | ||||
| Featured Snippet Optimization | ✗ | ✓ | ✓ | Position zero targeting strategy |
| People Also Ask (PAA) Targeting | ✗ | ✓ | ✓ | Content formatted to capture PAA boxes |
| Voice Search Query Optimization | ✗ | ✓ | ✓ | Conversational, question-based keywords |
| Knowledge Panel Optimization | ✗ | ✗ | ✓ | Google's entity sidebar for brand searches |
| Image Pack / Google Lens Optimization | ✗ | ✗ | ✓ | Images appearing in visual search |
| W - WEB AUTHORITY BUILDING | ||||
| Domain Authority Improvement Plan | ✗ | ✓ | ✓ | |
| Toxic Backlink Disavow | ✗ | ✓ | ✓ | |
| Wikipedia / Authority Citation Opportunity | ✗ | ✗ | ✓ | |
| X - EXTRA SUPPORT & DEDICATED SERVICES | ||||
| Dedicated SEO Manager | ✗ | ✗ | ✓ | Single point of contact, expert strategist |
| Priority Email Support | ✗ | ✓ | ✓ | 24-hr response guarantee |
| WhatsApp / Direct Line Support | ✗ | ✗ | ✓ | Real-time messaging |
| CMS Access & On-Site Implementation | ✓ | ✓ | ✓ | WordPress, Shopify, Webflow |
| On-Demand Strategy Consultation | ✗ | ✗ | 2/mo | Ad hoc calls outside monthly cadence |
| Penalty Recovery Support | ✗ | ✓ | ✓ | Manual/algorithmic penalty fix plan |
| Domain Migration SEO Support | ✗ | ✗ | ✓ | Zero-traffic-loss migration strategy |
| New Website SEO Launch Support | ✗ | ✓ | ✓ | Pre-launch checklist & go-live SEO audit |
| Y - YEARLY STRATEGY PLANNING | ||||
| Annual SEO Roadmap | ✗ | ✗ | ✓ | |
| Quarterly Business Review (QBR) | ✗ | ✓ | ✓ | |
| Z - ZERO-CLICK & SERP FEATURE OPTIMIZATION | ||||
| Featured Snippet Targeting | ✗ | ✓ | ✓ | |
| People Also Ask (PAA) Targeting | ✗ | ✓ | ✓ | |
| Knowledge Panel & Entity SEO | ✗ | ✗ | ✓ | |
| TOTAL ACTIVITIES COVERED | 35 | 65 | 100+ | |
PPC Management | Activity & Deliverables Breakdown (A–Z)
| Activity / Feature | $0–$3,000 Ad Budget (One-Time $350 | Ongoing $600) |
$3,000–$5,000 Ad Budget (One-Time $450 | Ongoing $750) |
$5,000–$7,000 Ad Budget (One-Time $650 | Ongoing $700) |
$7,000–$10,000 Ad Budget (One-Time $750 | Ongoing $1,000) |
Notes / Description |
|---|---|---|---|---|---|
| A – ACCOUNT SETUP & ARCHITECTURE | |||||
| New Google Ads / Meta / Bing Ads / LinkedIn Ads / X Ads, Tiktok Ads Account Creation | ✓ | ✓ | ✓ | ✓ | Full account setup on requested platform(s) |
| Existing Account Audit & Health Check | ✗ | ✓ | ✓ | ✓ | Detailed audit for accounts with history |
| Manager Account (MCC) Linking | ✓ | ✓ | ✓ | ✓ | Link client account to agency MCC |
| Billing & Payment Method Configuration | ✓ | ✓ | ✓ | ✓ | Credit card / prepay billing setup |
| Account-Level Negative Keyword Lists | ✗ | ✓ | ✓ | ✓ | Shared negative lists across campaigns |
| Account Permissions & Access Management | ✓ | ✓ | ✓ | ✓ | Admin / editor / read-only roles |
| B – BUDGET PLANNING & ALLOCATION | |||||
| Monthly Budget Strategy & Recommendation | ✓ | ✓ | ✓ | ✓ | Advised budget split across campaigns |
| Daily Budget Cap Setup per Campaign | ✓ | ✓ | ✓ | ✓ | Prevents overspend day-on-day |
| Shared Budget Configuration | ✗ | ✗ | ✓ | ✓ | Shared pools across related campaigns |
| Budget Pacing Monitoring | ✗ | ✓ | ✓ | ✓ | Ensures even spend throughout month |
| Budget Forecasting & Projections | ✗ | ✗ | ✓ | ✓ | 30/60/90-day projections |
| C – CAMPAIGN CREATION & STRUCTURE | |||||
| Campaign Type Selection (Search/Display/Shopping/Video) | ✓ | ✓ | ✓ | ✓ | Best-fit format per objective |
| Campaign Naming Convention Setup | ✓ | ✓ | ✓ | ✓ | Standardised naming for easy reporting |
| Ad Group Structure Design (Thematic / SKAG) | ✓ | ✓ | ✓ | ✓ | Logical grouping for relevance |
| Network & Device Settings Configuration | ✓ | ✓ | ✓ | ✓ | Search/Display network; desktop/mobile |
| Location & Language Targeting Setup | ✓ | ✓ | ✓ | ✓ | City / radius / country targeting |
| Campaign Scheduling (Ad Schedule) Setup | ✓ | ✓ | ✓ | ✓ | Day-of-week and hour-of-day controls |
| Performance Max (PMax) Campaign Setup | ✓ | ✓ | ✓ | ✓ | Full asset-group creation incl. signals |
| D – DISPLAY & DISCOVERY ADVERTISING | |||||
| Display Network Campaign Setup | ✗ | ✓ | ✓ | ✓ | GDN / Meta Audience Network |
| Responsive Display Ad (RDA) Creation | ✗ | ✓ | ✓ | ✓ | Headlines, descriptions, images, logos |
| Discovery / Demand Gen Campaign Setup | ✗ | ✗ | ✓ | ✓ | Google Discovery & YouTube feeds |
| Placement Targeting & Exclusions | ✗ | ✓ | ✓ | ✓ | Whitelist/blacklist placements |
| Display Frequency Capping | ✗ | ✓ | ✓ | ✓ | Limits overexposure to same user |
| E – EXTENSIONS / AD ASSETS | |||||
| Sitelink Extensions | ✓ | ✓ | ✓ | ✓ | 4–6 additional destination links |
| Callout Extensions | ✓ | ✓ | ✓ | ✓ | Short benefit-focused snippets |
| Call Extensions | ✓ | ✓ | ✓ | ✓ | Click-to-call phone number |
| Structured Snippet Extensions | ✓ | ✓ | ✓ | ✓ | Products/services/brands list |
| Location Extensions | ✓ | ✓ | ✓ | ✓ | Linked Google Business Profile address |
| Price Extensions | ✗ | ✓ | ✓ | ✓ | Product/service pricing cards |
| Lead Form Extensions | ✗ | ✗ | ✓ | ✓ | In-SERP lead capture form |
| Image Extensions | ✗ | ✓ | ✓ | ✓ | Visual assets on search ads |
| Seller Ratings Setup | ✗ | ✗ | ◑ | ✓ | Aggregate review stars on ads |
| F – FEED & MERCHANT CENTER MANAGEMENT | |||||
| Google Merchant Center Account Setup | ✗ | ✓ | ✓ | ✓ | Required for Shopping campaigns |
| Product Feed Creation & Upload | ✗ | ✓ | ✓ | ✓ | CSV/XML/API feed with required attributes |
| Feed Error Troubleshooting | ✗ | ◑ | ✓ | ✓ | Fix disapprovals / missing attributes |
| Custom Labels Setup | ✗ | ✗ | ✓ | ✓ | Segment products for bid strategy |
| Automated Feed Scheduling | ✗ | ✗ | ✓ | ✓ | Scheduled daily/weekly fetch |
| Merchant Promotions Setup | ✗ | ✗ | ◑ | ✓ | Special offer overlays on Shopping ads |
| G – GOAL & CONVERSION TRACKING | |||||
| Google Ads Conversion Action Setup | ✓ | ✓ | ✓ | ✓ | Purchase / lead / call conversion actions |
| GA4 Goal Import into Google Ads | ✓ | ✓ | ✓ | ✓ | Pulls GA4 events as conversions |
| Phone Call Conversion Tracking | ✓ | ✓ | ✓ | ✓ | Both click-to-call and website call |
| Form Submission Tracking | ✓ | ✓ | ✓ | ✓ | Thank-you page or event-based |
| E-commerce Purchase Tracking | ✗ | ✓ | ✓ | ✓ | Revenue-value passing to Ads |
| Micro-Conversion Setup | ✗ | ✗ | ✓ | ✓ | Scroll depth, video views, add-to-cart |
| Cross-Device Conversion Tracking | ✗ | ✗ | ✓ | ✓ | Links conversions across devices |
| H – HISTORICAL DATA & COMPETITOR ANALYSIS | |||||
| Keyword Planner Research | ✓ | ✓ | ✓ | ✓ | Volume, CPC, competition data |
| Competitor PPC Analysis (SpyFu / SimilarWeb) | ✗ | ✓ | ✓ | ✓ | Ad copy, keywords, estimated spend |
| Auction Insights Report Review | ✗ | ✓ | ✓ | ✓ | Impression share vs competitors |
| Historical Account Performance Audit | ✗ | ✓ | ✓ | ✓ | Existing accounts only |
| Search Term Report Analysis | ✗ | ✓ | ✓ | ✓ | Mine actual queries for intent |
| I – INTEGRATION & IMPLEMENTATION | |||||
| Google Analytics 4 Linking | ✓ | ✓ | ✓ | ✓ | Bi-directional data sharing |
| Google Search Console Linking | ✓ | ✓ | ✓ | ✓ | Organic/paid impression overlap |
| Google Tag Manager Setup | ✓ | ✓ | ✓ | ✓ | Container creation & tag deployment |
| CRM Integration (HubSpot / Salesforce / Zoho) | ✗ | ✗ | ✓ | ✓ | Lead import for offline conversions |
| Call Tracking Tool Integration (CallRail / etc.) | ✗ | ✗ | ✓ | ✓ | Dynamic number insertion setup |
| Tag Testing & QA | ✓ | ✓ | ✓ | ✓ | Tag Assistant / Preview mode verification |
| J – JOURNEY / FUNNEL CAMPAIGN PLANNING | |||||
| Customer Journey Mapping | ✗ | ✓ | ✓ | ✓ | Awareness → Consideration → Decision |
| TOFU / MOFU / BOFU Campaign Design | ✗ | ✓ | ✓ | ✓ | Top/Middle/Bottom funnel campaigns |
| Cross-Campaign Attribution Review | ✗ | ✗ | ✓ | ✓ | Assisted-conversion analysis |
| K – KEYWORD RESEARCH & MANAGEMENT | |||||
| Seed Keyword Research | ✓ | ✓ | ✓ | ✓ | Core terms from product/service |
| Expanded Keyword List (Long-tail) | ✓ | ✓ | ✓ | ✓ | 500–2,000+ keyword variations |
| Match Type Strategy (Broad/Phrase/Exact) | ✓ | ✓ | ✓ | ✓ | Deliberate match type allocation |
| Keyword-to-Ad-Group Mapping | ✓ | ✓ | ✓ | ✓ | Ensures relevance & Quality Score |
| Negative Keyword Research & Build | ✓ | ✓ | ✓ | ✓ | Initial list of 100–500+ negatives |
| Ongoing Negative Keyword Mining | ✗ | ✓ | ✓ | ✓ | Weekly search term review |
| Competitor Brand Keywords Strategy | ✗ | ✓ | ✓ | ✓ | Bidding on or excluding competitor terms |
| L – LANDING PAGE AUDIT & RECOMMENDATIONS | |||||
| Landing Page Quality Score Audit | ✓ | ✓ | ✓ | ✓ | Relevance, speed, UX review |
| CRO Recommendations Report | ✗ | ✓ | ✓ | ✓ | Conversion rate optimisation tips |
| Landing Page A/B Test Design | ✗ | ✗ | ✓ | ✓ | Test variants for higher CVR |
| Page Speed / Core Web Vitals Review | ✗ | ✓ | ✓ | ✓ | Impact on Quality Score & CVR |
| M – MONTHLY REPORTING & ANALYTICS | |||||
| Google Looker Studio Dashboard Setup | ✓ | ✓ | ✓ | ✓ | Live visual report linked to Ads/GA4 |
| Monthly Performance Report | ✓ | ✓ | ✓ | ✓ | PDF/PPT with insights & commentary |
| KPI Tracking (CPC, CTR, CPA, ROAS, CVR) | ✓ | ✓ | ✓ | ✓ | Core metrics vs. target |
| Spend vs. Performance Summary | ✓ | ✓ | ✓ | ✓ | Budget utilisation analysis |
| Competitor Benchmarking | ✗ | ✓ | ✓ | ✓ | Impression share & CPC benchmarks |
| Custom Report Scheduling (Email Delivery) | ✗ | ✗ | ✓ | ✓ | Automated report emailed weekly/monthly |
| N – NEGATIVE KEYWORD MANAGEMENT | |||||
| Initial Negative Keyword List (Broad) | ✓ | ✓ | ✓ | ✓ | Irrelevant, adult, competitor exclusions |
| Shared Negative Keyword Lists | ✗ | ✓ | ✓ | ✓ | Applied across multiple campaigns |
| Weekly Search Term Mining for Negatives | ✗ | ✓ | ✓ | ✓ | Ongoing refinement to reduce waste |
| Campaign-Level vs. Ad Group-Level Negatives | ✗ | ✗ | ✓ | ✓ | Granular exclusion strategy |
| O – ONGOING OPTIMISATION | |||||
| Bid Adjustments (Device / Location / Time) | ✓ | ✓ | ✓ | ✓ | Modifier-based bid customisation |
| Quality Score Improvement Tasks | ✓ | ✓ | ✓ | ✓ | Ad relevance, CTR, landing page |
| Ad Rotation Optimisation | ✓ | ✓ | ✓ | ✓ | Optimise for conversions or clicks |
| Impression Share Analysis & Action | ✓ | ✓ | ✓ | ✓ | Lost IS by budget / rank |
| Low-Performing Keyword Pausing | ✓ | ✓ | ✓ | ✓ | Monthly or bi-monthly review |
| Bid Strategy Adjustment | ✓ | ✓ | ✓ | ✓ | Manual → Smart bidding transition |
| P – PLATFORM-SPECIFIC CAMPAIGNS | |||||
| Google Search Campaigns | ✓ | ✓ | ✓ | ✓ | Core intent-based text ads |
| Meta (Facebook / Instagram) Campaigns | ✗ | ✓ | ✓ | ✓ | Awareness, traffic, lead gen, retargeting |
| Microsoft (Bing) Ads Campaigns | ✗ | ✗ | ✓ | ✓ | Import from Google + native setup |
| LinkedIn Ads Campaigns | ✗ | ✗ | ◑ | ✓ | B2B lead gen / sponsored content |
| Amazon Ads Campaigns | ✗ | ✗ | ✓ | ✓ | Sponsored Products, Brands, Display |
| Shopify / eBay Campaigns | ✗ | ✗ | ◑ | ✓ | Platform-native ad formats |
| Taboola / Outbrain Native Ads | ✗ | ✗ | ✗ | ✓ | Content discovery placements |
| Q – QUALITY SCORE MANAGEMENT | |||||
| Expected CTR Improvement | ✓ | ✓ | ✓ | ✓ | Ad copy testing to lift CTR |
| Ad Relevance Optimisation | ✓ | ✓ | ✓ | ✓ | Keyword–ad alignment |
| Landing Page Experience Score | ✓ | ✓ | ✓ | ✓ | Content relevance & page speed |
| Account-Level Quality Score Audit | ✗ | ✓ | ✓ | ✓ | Full QS breakdown by campaign/keyword |
| R – REMARKETING & AUDIENCE RETARGETING | |||||
| Remarketing List Creation (Website Visitors) | ✓ | ✓ | ✓ | ✓ | All visitors, product pages, cart, etc. |
| RLSA (Remarketing for Search Ads) | ✗ | ✓ | ✓ | ✓ | Bid modifiers for past visitors on search |
| Dynamic Remarketing Setup | ✗ | ✗ | ✓ | ✓ | Product-level dynamic ads |
| Customer Match List Upload | ✗ | ✗ | ✓ | ✓ | Email list → targeted audience |
| Similar / Lookalike Audience Setup | ✗ | ✗ | ✓ | ✓ | Expand reach to similar users |
| Cross-Platform Remarketing | ✗ | ✗ | ✗ | ✓ | Google + Meta retargeting sync |
| S – SEARCH AD CREATION & COPYWRITING | |||||
| Responsive Search Ads (RSA) – 3 per Ad Group | ✓ | ✓ | ✓ | ✓ | 15 headlines & 4 descriptions per RSA |
| A/B Ad Copy Testing Setup | ✗ | ✓ | ✓ | ✓ | Rotation to find best performers |
| Ad Copy Alignment to Landing Page | ✓ | ✓ | ✓ | ✓ | Message match for higher QS |
| Dynamic Search Ads (DSA) Setup | ✗ | ✗ | ✓ | ✓ | Auto-headline from website content |
| Seasonal / Promotional Ad Variants | ✗ | ✗ | ✓ | ✓ | Sale, event, holiday copy |
| T – TARGETING & AUDIENCE SETUP | |||||
| Geographic Targeting (City / Radius / Country) | ✓ | ✓ | ✓ | ✓ | Precise location targeting |
| Demographic Targeting (Age / Gender / HHI) | ✓ | ✓ | ✓ | ✓ | Refine audience by profile |
| In-Market Audience Targeting | ✓ | ✓ | ✓ | ✓ | Users actively searching to buy |
| Custom Intent Audiences | ✗ | ✓ | ✓ | ✓ | Built from URLs, apps, keywords |
| Affinity Audiences | ✗ | ✓ | ✓ | ✓ | Interest-based broad audiences |
| B2B Audience Targeting (Company / Industry / Job Title) | ✗ | ✗ | ✓ | ✓ | Available on LinkedIn & Google |
| U – UTM TRACKING & ATTRIBUTION | |||||
| UTM Parameter Framework Setup | ✓ | ✓ | ✓ | ✓ | Source/medium/campaign/content/term |
| Auto-Tagging Enabled (Google Ads GCLID) | ✓ | ✓ | ✓ | ✓ | Automatic GA4 attribution |
| Attribution Model Review & Setup | ✗ | ✓ | ✓ | ✓ | Last-click vs. data-driven |
| Multi-Touch Attribution Analysis | ✗ | ✗ | ✓ | ✓ | Path-to-conversion reporting |
| Offline Conversion Tracking Upload | ✗ | ✗ | ✓ | ✓ | CRM-to-Ads conversion import |
| V – VIDEO ADVERTISING (YOUTUBE) | |||||
| YouTube In-Stream Ad Campaign Setup | ✗ | ✗ | ✓ | ✓ | Skippable / non-skippable ads |
| YouTube Discovery / Bumper Ad Setup | ✗ | ✗ | ◑ | ✓ | 6-second bumpers, home/search feed |
| YouTube Audience Targeting | ✗ | ✗ | ✓ | ✓ | Custom intent, in-market, remarketing |
| Video Ad Performance Review | ✗ | ✗ | ✓ | ✓ | View rate, VTR, CPV analysis |
| W – WEEKLY MONITORING & ALERTS | |||||
| Weekly Performance Review | ✓ | ✓ | ✓ | ✓ | Impressions, clicks, conversions, CPA |
| Budget Pacing Checks | ✓ | ✓ | ✓ | ✓ | Ensure on-track spend each week |
| Anomaly Detection & Action | ✗ | ✓ | ✓ | ✓ | Spike in CPC, CTR drop, conversion loss |
| Impression Share Monitoring | ✗ | ✓ | ✓ | ✓ | Search IS lost to budget or rank |
| Ad Disapproval Resolution | ✓ | ✓ | ✓ | ✓ | Fix and resubmit rejected ads |
| Account-Level Alert Setup | ✗ | ✗ | ✓ | ✓ | Automated email/SMS alerts in Ads |
| X – CROSS-CHANNEL COORDINATION | |||||
| Multi-Platform Campaign Coordination | ✗ | ✗ | ✓ | ✓ | Google + Meta + Bing synced strategy |
| Cross-Channel Reporting Dashboard | ✗ | ✗ | ✓ | ✓ | Unified spend & performance view |
| Audience Signal Sharing Across Platforms | ✗ | ✗ | ✗ | ✓ | Audience sync between channels |
| Omni-Channel Attribution | ✗ | ✗ | ✗ | ✓ | Full funnel from awareness to sale |
| Y – YIELD OPTIMISATION (ROAS / ROI) | |||||
| Target CPA Bidding Setup | ✗ | ✓ | ✓ | ✓ | Smart bidding to hit cost per lead |
| Target ROAS Bidding Setup | ✗ | ✗ | ✓ | ✓ | Revenue-based automated bidding |
| Profit Margin-Based Bid Strategy | ✗ | ✗ | ✗ | ✓ | Adjust ROAS target by product margin |
| Bid Simulator Analysis | ✗ | ✓ | ✓ | ✓ | Impact of bid changes on volume |
| Campaign Experiment / Drafts Testing | ✗ | ✗ | ✓ | ✓ | Split-test bid strategies or settings |
| Z – ZERO-PARTY DATA & COMPLIANCE | |||||
| Google Consent Mode v2 Setup | ✓ | ✓ | ✓ | ✓ | GDPR/privacy-compliant tagging |
| Privacy Policy & Ad Policy Compliance Review | ✓ | ✓ | ✓ | ✓ | Ads meet platform policy guidelines |
| First-Party Data Strategy Consultation | ✗ | ✗ | ✓ | ✓ | Leverage owned data for targeting |
| Customer Data Upload Strategy | ✗ | ✗ | ✓ | ✓ | Hashed email lists for targeting |
| Sensitive Category / Restricted Ad Policy Advisory | ✓ | ✓ | ✓ | ✓ | Healthcare, finance, housing guidance |
PPC Management - Pricing Summary
| PPC Management — One-Time Setup Fee | |||
| Monthly Ad Budget | Management Fee (AUD $) | Platforms Covered | Campaigns Included |
|---|---|---|---|
| $0 – $3,000 | $350 | Google Ads | 1 Search Campaign |
| $3,000 – $5,000 | $450 | Google Ads + Meta | 2 Campaigns |
| $5,000 – $7,000 | $650 | Google + Meta + Bing | 3–4 Campaigns |
| $7,000 – $10,000 | $750 | Google + Meta + Bing + LinkedIn | 5+ Campaigns |
| PPC Management - Ongoing Monthly Fee | |||
| Monthly Ad Budget | Management Fee (AUD $) | Reporting Frequency | Optimisation Cycle |
|---|---|---|---|
| $0 – $3,000 | $600 | Monthly Report | Monthly Optimisation |
| $3,000 – $5,000 | $750 | Bi-Weekly Report | Bi-Weekly Optimisation |
| $5,000 – $7,000 | $700 | Weekly Report | Weekly Optimisation |
| $7,000 – $10,000 | $1,000 | Weekly Report | Weekly + Ad-hoc Optimisation |
Reeva Digital – Social Media Marketing & Management Packages
| Full-Service Social Media Solutions | Grow. Engage. Convert. | ||||
| Activity / Feature | Starter $350/mo |
Growth $750/mo |
Pro $1250/mo |
Notes |
|---|---|---|---|---|
| A – STRATEGY & ONBOARDING | ||||
| Initial Social Media Audit | ✓ | ✓ | ✓ | Full audit of all existing profiles |
| Competitor Analysis (no. of competitors) | 2 | 4 | 6 | Deep review of competitor activity |
| Target Audience Research & Persona Creation | ✓ | ✓ | ✓ | Buyer personas defined |
| Social Media Strategy Document | Basic | Full | Advanced | Written strategy & roadmap |
| Platform Selection Recommendation | ✓ | ✓ | ✓ | Best platforms for your business |
| Content Pillars & Brand Voice Setup | ✓ | ✓ | ✓ | 3 pillars / 5 pillars / 7 pillars |
| Hashtag Research & Strategy | ✓ | ✓ | ✓ | 30/60/100+ hashtags researched |
| Profile Optimization (Bio, Links, Highlights) | ✓ | ✓ | ✓ | All managed platforms |
| Brand Kit Review (Colors, Fonts, Logos) | ✗ | ✓ | ✓ | Ensure visual consistency |
| Onboarding Questionnaire & Kickoff Call | ✓ | ✓ | ✓ | 1hr / 1.5hr / 2hr call |
| B – PLATFORMS MANAGED | ||||
| Facebook Page Management | ✓ | ✓ | ✓ | Posts, engagement, cover updates |
| Instagram Management (Feed + Reels + Stories) | ✓ | ✓ | ✓ | Includes Reels strategy |
| LinkedIn Page/Profile Management | ✗ | ✓ | ✓ | Business page + personal (Pro) |
| Twitter / X Management | ✗ | ✓ | ✓ | Daily tweets + community mgmt |
| YouTube Community / Shorts | ✗ | ✗ | ✓ | Shorts optimization |
| Pinterest Management | ✗ | ✗ | ✓ | Pins, boards, SEO |
| Google Business Profile Updates | ✓ | ✓ | ✓ | Posts, Q&A, photos weekly |
| WhatsApp Business Status / Broadcast | ✗ | ✓ | ✓ | 4/8 broadcasts per month |
| Threads Management | ✗ | ✗ | ✓ | Cross-posted from Instagram |
| Total Platforms Managed | 2 | 4 | 6+ | |
| C – CONTENT CREATION | ||||
| Static Posts / Graphics (designed) | 2/mo | 4/mo | 8/mo | Canva / Adobe / Figma |
| Carousel Posts (multi-slide) | 2/mo | 4/mo | 6/mo | Infographics, tips, listicles |
| Instagram / Facebook Reels (scripted) | 2/mo | 4/mo | 6/mo | 15–60 sec reels |
| YouTube Shorts | ✗ | ✗ | 4/mo | Repurposed from Reels |
| Instagram Stories (daily templates) | 4/mo | 8/mo | 16/mo | Polls, Q&A, stickers |
| Caption Copywriting (platform-optimised) | ✓ | ✓ | ✓ | SEO + engagement hooks |
| Blog-to-Social Content Repurposing | ✗ | 2/mo | 4/mo | Convert blogs to posts |
| Festive / Event-Specific Posts | 2/mo | 4/mo | Unlimited | Holidays + custom events |
| Product / Service Highlight Posts | 2/mo | 4/mo | 8/mo | Showcase offerings |
| User-Generated Content (UGC) Curation | ✗ | ✓ | ✓ | Repost & credit strategy |
| Meme / Trending Content Creation | ✗ | 2/mo | 4/mo | Brand-safe trending content |
| Quote Graphics / Testimonial Posts | ✗ | 4/mo | 6/mo | Social proof content |
| Video Editing (short-form, basic) | ✗ | 2/mo | 6/mo | Basic cuts + captions added |
| Brand Photography Direction / Shot List | ✗ | ✗ | ✓ | Monthly content brief for shoots |
| D – CONTENT CALENDAR & SCHEDULING | ||||
| Monthly Content Calendar (planned ahead) | ✓ | ✓ | ✓ | Shared via Google Sheet / Notion |
| Posts Published per Month (all platforms) | 32 | 32 | 60+ | Consistent posting schedule |
| Posting Frequency (per platform per week) | 2x | 5x | 7x | Daily posting on Pro plan |
| Best-Time-to-Post Scheduling | ✓ | ✓ | ✓ | Analytics-driven scheduling |
| Scheduling Tool Used | Meta Business Suit | Meta Business Suit | Meta Business Suit | |
| Advance Content Approval (Client review) | 3 days | 5 days | 7 days | Via shared folder |
| Emergency / Trending Content Published | ✗ | ✓ | ✓ | Within 24hrs of trend |
| E – COMMUNITY MANAGEMENT & ENGAGEMENT | ||||
| Comment Monitoring & Replies | 3x/week | Daily | Daily | Business hours response |
| DM Management & Reply Templates | ✗ | ✓ | ✓ | Inbox management |
| Negative Comment Handling / Crisis Protocol | Basic | ✓ | ✓ | Escalation process defined |
| Follower Engagement (like, comment on others) | ✗ | ✓ | ✓ | 30/60 interactions/day |
| Facebook Group Moderation | ✗ | ✗ | ✓ | If client has a group |
| Influencer / Collaboration Outreach | ✗ | ✗ | 2/mo | Micro-influencer identification |
| Review Response (Google, Facebook) | ✗ | ✓ | ✓ | Reputation management |
| Poll / Quiz / Interactive Story Management | ✗ | 4/mo | 8/mo | Drive engagement |
| G – SOCIAL SEO & DISCOVERABILITY | ||||
| Instagram SEO (Alt Text, Keywords in Bio) | ✓ | ✓ | ✓ | Improve organic reach |
| YouTube Description & Tags Optimization | ✗ | ✗ | ✓ | SEO for Shorts/videos |
| Pinterest SEO (Board & Pin descriptions) | ✗ | ✗ | ✓ | High-intent discovery |
| LinkedIn Article SEO | ✗ | ✗ | ✓ | Long-form thought leadership |
| Hashtag Performance Tracking & Rotation | ✗ | ✓ | ✓ | Monthly hashtag refresh |
| Keyword-Integrated Captions | ✓ | ✓ | ✓ | Platform-specific keywords |
| Google Business Post SEO | ✓ | ✓ | ✓ | Local SEO integration |
| H – ANALYTICS & REPORTING | ||||
| Monthly Performance Report | ✓ | ✓ | ✓ | PDF / Dashboard shared |
| KPIs Tracked (Reach, Engagement, Followers) | Basic (5) | Standard (10) | Advanced (20+) | |
| Competitor Benchmarking Report | ✗ | Quarterly | Monthly | vs top 3 competitors |
| Story & Reel Insights Review | ✗ | ✓ | ✓ | Format performance analysis |
| Audience Demographics Analysis | ✗ | ✓ | ✓ | Age, gender, location breakdown |
| Content Performance Heatmap | ✗ | ✗ | ✓ | Best performing content types |
| ROI / Conversion Tracking Report | ✗ | ✗ | ✓ | With pixel & UTM setup |
| Monthly Strategy Call Based on Data | ✗ | ✓ | ✓ | 30min / 60min call |
| Real-Time Dashboard Access | ✗ | ✗ | ✓ | Live reporting link |
| I – LEAD GENERATION & CONVERSIONS | ||||
| Lead Magnet Post Strategy | ✗ | ✓ | ✓ | Freebie / giveaway campaigns |
| Link-in-Bio Optimization (Linktree / Beacons) | ✓ | ✓ | ✓ | Multiple CTA links |
| Story Swipe-Up / Link CTAs | ✓ | ✓ | ✓ | Drive traffic to website |
| WhatsApp / Email CTA Integration | ✗ | ✓ | ✓ | Direct enquiry funnels |
| Lead Form Ad Setup (Facebook / LinkedIn) | ✗ | ✗ | ✓ | Instant Forms campaign |
| Giveaway / Contest Campaign Management | ✗ | 1/quarter | Monthly | Engagement + list building |
| Product Launch Social Campaign | ✗ | 1/quarter | Monthly | Coordinated launch plan |
| J – INFLUENCER MARKETING & COLLABORATIONS | ||||
| Influencer Identification (micro/nano) | ✗ | ✗ | ✓ | Based on niche + location |
| Outreach & Negotiation Support | ✗ | ✗ | ✓ | Brief + contract support |
| Collab Post Coordination | ✗ | ✗ | 2/mo | Instagram collab feature |
| Influencer Performance Tracking | ✗ | ✗ | ✓ | Reach, saves, conversions |
| Brand Ambassador Program Setup | ✗ | ✗ | ✓ | On request, strategy only |
| K – COMMUNICATION & CLIENT MANAGEMENT | ||||
| Dedicated Account Manager | ✗ | ✓ | ✓ | Single point of contact |
| Monthly Strategy & Review Call | ✗ | 30 min | 60 min | Video call via Zoom/Meet |
| Client Communication Channel | Email + Slack | Email + Slack | ||
| Content Approval Turnaround Time | 72 hrs | 48 hrs | 24 hrs | Via shared Google Drive |
| Revision Rounds per Month | 1 | 2 | Unlimited | On all creative assets |
| Quarterly Strategy Review & Planning | ✗ | ✓ | ✓ | Full quarter roadmap |
| Priority Support Response Time | 48 hrs | 24 hrs | 4 hrs | Business hours |
| L – OPTIONAL ADD-ONS (Billed Separately) | ||||
| Additional Platform Management | — | +$75/mo | +$75/mo | Per extra platform |
| Extra Reels / Video Editing | +$50/reel | +$40/reel | +$30/reel | Bulk discounts available |
| Blog Writing (SEO articles) | +$60/post | +$55/post | +$50/post | 800–1500 words |
| Email Newsletter Design & Send | +$80/email | +$70/email | +$60/email | Via Mailchimp / Klaviyo |
| Website Social Feed Widget Setup | +$100 | Included | Included | One-time setup |
| Social Media Training / Workshop | +$200 | +$150 | Included | 2hr team workshop |
| Brand Identity / Logo (one-time) | +$299 | +$249 | +$199 | 2 revision rounds |
| Photography / Video Production | Quote | Quote | Quote | On-site or guided brief |
Reeva Digital – Package At-A-Glance
| Activity / Feature | Starter $350/mo |
Growth $750/mo |
Pro $1250/mo |
Notes |
|---|---|---|---|---|
| Platforms Managed | 2 (FB + IG) | 4 (FB, IG, LI, Twitter) | 6+ All major platforms | |
| Posts Per Month | 32 posts | 40 posts | 60+ posts | |
| Reels / Shorts | 2 reels | 4 reels | 8 reels + 4 Shorts | |
| Stories | 8/mo | 16/mo | 30/mo | |
| Designed Graphics | 8 static posts | 16 static posts | 30 static posts | |
| Captions Written | 20/mo | 40/mo | 60+/mo | |
| Community Mgmt | 3x/week | Daily | Daily + DMs | |
| Paid Ad Management | Not included | 1 campaign | 3 campaigns | |
| Analytics Report | Monthly (basic) | Monthly (detailed) | Bi-weekly (advanced) | |
| Dedicated Manager | No | Yes | Yes | |
| Monthly Strategy Call | No | 30 min | 60 min | |
| Revision Rounds | 1 round | 2 rounds | Unlimited | |
| Response Time (Support) | 48 hours | 24 hours | 4 hours | |
| Contract Term | 3 months min | 3 months min | 3 months min | |
| Best Suited For | Startups / New Brands | Growing Businesses | Established / Scale-ups |
Reeva - WordPress Website Development | Activity & Deliverables Breakdown
| All activities included at each price tier | ✓ Included | ✗ Not included | Partial / quantity shown where applicable | |||||
| Activity / Feature | Up to 10 Pages $1250 |
Up to 20 Pages $1850 |
Up to 30 Pages $3350 |
Up to 40 Pages $4999 |
Notes |
|---|---|---|---|---|---|
| A - AUDIT & PLANNING | |||||
| Initial Requirement Gathering & Consultation | ✓ | ✓ | ✓ | ✓ | Scope, goals, brand, audience |
| Competitor Website Analysis | ✗ | ✓ | ✓ | ✓ | Review 3–5 competitors |
| Sitemap / Page Architecture Planning | ✓ | ✓ | ✓ | ✓ | Logical URL & navigation structure |
| Project Timeline & Milestone Document | ✓ | ✓ | ✓ | ✓ | Shared delivery schedule |
| Brand Guidelines Review | ✗ | ✓ | ✓ | ✓ | Fonts, colours, logo usage |
| B - BASE SETUP & HOSTING CONFIGURATION | |||||
| Domain Setup & DNS Configuration | ✓ | ✓ | ✓ | ✓ | Point domain, configure nameservers |
| Hosting Setup (cPanel / Plesk) | ✓ | ✓ | ✓ | ✓ | Server provisioning |
| WordPress CMS Installation | ✓ | ✓ | ✓ | ✓ | Latest stable version |
| wp-config.php Hardening | ✓ | ✓ | ✓ | ✓ | DB prefix, debug off, salts |
| Staging Environment Setup | ✗ | ✗ | ✓ | ✓ | Duplicate site for safe testing |
| Multisite Network Setup | ✗ | ✗ | ✗ | ✓ | Multiple sites, one WP install |
| C - CONTENT & PAGE CREATION | |||||
| Page Creation (custom layout) | Up to 10 | Up to 20 | Up to 30 | Up to 40 | Home, About, Services, Contact etc. |
| Homepage Design & Build | ✓ | ✓ | ✓ | ✓ | Hero, features, CTA sections |
| About / Team Page | ✓ | ✓ | ✓ | ✓ | |
| Services / Product Pages | ✓ | ✓ | ✓ | ✓ | |
| Contact Page with Map & Form | ✓ | ✓ | ✓ | ✓ | Google Maps embed |
| Blog / News Section Setup | ✗ | ✓ | ✓ | ✓ | Categories, tags, author box |
| Portfolio / Gallery Page | ✗ | ✓ | ✓ | ✓ | Filterable grid |
| Testimonials / Reviews Page | ✗ | ✓ | ✓ | ✓ | |
| FAQ Page | ✗ | ✓ | ✓ | ✓ | Accordion layout |
| Landing Pages (Campaign) | ✗ | 1 pages | 2 pages | 5 pages | Conversion-focused layout |
| Pricing / Packages Page | ✗ | ✗ | ✓ | ✓ | |
| 404 Error Page (Custom) | ✓ | ✓ | ✓ | ✓ | |
| Thank You / Confirmation Page | ✗ | ✓ | ✓ | ✓ | Post-form submission |
| Privacy Policy & Terms Page | ✓ | ✓ | ✓ | ✓ | GDPR-ready template |
| D - DESIGN & UI / UX | |||||
| Premium Theme Installation & Setup | ✓ | ✓ | ✓ | ✓ | Licensed theme included |
| Custom Logo Integration | ✓ | ✓ | ✓ | ✓ | SVG / PNG formats |
| Brand Colour Palette Applied | ✓ | ✓ | ✓ | ✓ | Primary, secondary, accent |
| Custom Typography (Google Fonts) | ✓ | ✓ | ✓ | ✓ | |
| Responsive / Mobile-First Design | ✓ | ✓ | ✓ | ✓ | Tested on mobile, tablet, desktop |
| Dark Mode Support | ✗ | ✗ | ✗ | ✓ | Toggle switch added |
| Custom CSS Styling | Basic | Advanced | Advanced | Full custom | Pixel-perfect adjustments |
| Animations & Scroll Effects | ✗ | Basic | Advanced | Full | Fade-in, parallax, counters |
| UI Component Library (Buttons, Cards) | ✗ | ✗ | ✓ | ✓ | Reusable design elements |
| Header & Footer Design | ✓ | ✓ | ✓ | ✓ | Sticky header option |
| Mega Menu / Dropdown Navigation | ✗ | ✗ | ✓ | ✓ | Multi-level navigation |
| Breadcrumb Navigation | ✗ | ✓ | ✓ | ✓ | |
| E - E-COMMERCE (WOOCOMMERCE) | |||||
| WooCommerce Installation & Setup | ✗ | ✗ | ✓ | ✓ | |
| Product Pages (up to N products) | ✗ | ✗ | Up to 20 | Up to 50 | Title, desc, images, price |
| Shopping Cart & Checkout Flow | ✗ | ✗ | ✓ | ✓ | |
| Payment Gateway Integration | ✗ | ✗ | 1 gateway | 3 gateways | Razorpay, Stripe, PayPal etc. |
| Shipping Methods Setup | ✗ | ✗ | ✓ | ✓ | Flat rate, free shipping, zones |
| Coupon / Discount Code System | ✗ | ✗ | ✓ | ✓ | |
| Order Management Dashboard | ✗ | ✗ | ✓ | ✓ | |
| Product Category & Tag Filters | ✗ | ✗ | ✓ | ✓ | |
| WooCommerce SEO Setup | ✗ | ✗ | ✓ | ✓ | Yoast WooCommerce extension |
| F - FORMS & LEAD CAPTURE | |||||
| Contact Form Setup | ✓ | ✓ | ✓ | ✓ | WPForms / CF7 |
| Multi-Step Form | ✗ | ✗ | ✓ | ✓ | Wizard-style |
| Quote / Inquiry Form | ✗ | ✓ | ✓ | ✓ | Custom fields |
| Newsletter Signup Form | ✗ | ✓ | ✓ | ✓ | Mailchimp / MailerLite integration |
| Booking / Appointment Form | ✗ | ✗ | ✓ | ✓ | Calendly or WP booking plugin |
| File Upload Form | ✗ | ✗ | ✓ | ✓ | PDF, image submissions |
| CAPTCHA / Spam Protection | ✓ | ✓ | ✓ | ✓ | hCaptcha or reCAPTCHA v3 |
| Form Email Notifications | ✓ | ✓ | ✓ | ✓ | Admin + user auto-reply |
| CRM Form Integration | ✗ | ✗ | ✓ | ✓ | HubSpot, Zoho, or Salesforce |
| G - GOOGLE & ANALYTICS INTEGRATIONS | |||||
| Google Analytics 4 Setup | ✗ | ✓ | ✓ | ✓ | GA4 tag via GTM |
| Google Tag Manager Installation | ✗ | ✓ | ✓ | ✓ | |
| Google Search Console Verification | ✗ | ✓ | ✓ | ✓ | Sitemap submitted |
| Google Maps Embed | ✓ | ✓ | ✓ | ✓ | |
| Google Business Profile Link | ✗ | ✓ | ✓ | ✓ | |
| Google reCAPTCHA v3 | ✗ | ✓ | ✓ | ✓ | |
| Google Fonts Optimisation | ✗ | ✓ | ✓ | ✓ | Self-hosted for speed |
| Conversion Goal Setup in GA4 | ✗ | ✗ | ✓ | ✓ | Form submits, clicks, scroll depth |
| H - HEADER & TECHNICAL CONFIGURATION | |||||
| HTTPS / SSL Certificate Installation | ✓ | ✓ | ✓ | ✓ | Let's Encrypt or cPanel SSL |
| WWW → Non-WWW Redirect | ✓ | ✓ | ✓ | ✓ | |
| 301 Redirect Setup | ✓ | ✓ | ✓ | ✓ | Old URLs preserved |
| .htaccess Optimisation | ✓ | ✓ | ✓ | ✓ | Compression, cache headers |
| PHP Version Optimisation | ✓ | ✓ | ✓ | ✓ | Latest stable PHP |
| Database Optimisation | ✗ | ✓ | ✓ | ✓ | wp_options auto-load clean |
| WordPress Debug Mode Disabled | ✓ | ✓ | ✓ | ✓ | |
| File Permissions Hardening | ✓ | ✓ | ✓ | ✓ | 755/644 rules applied |
| I - IMAGES, MEDIA & VISUAL CONTENT | |||||
| Image Optimisation (WebP conversion) | ✓ | ✓ | ✓ | ✓ | Smush / ShortPixel |
| Lazy Loading Images | ✓ | ✓ | ✓ | ✓ | |
| Image Alt Text Setup | ✓ | ✓ | ✓ | ✓ | Accessibility & SEO |
| Favicon & App Icon Setup | ✓ | ✓ | ✓ | ✓ | All device sizes |
| Video Background / Embed | ✗ | ✗ | ✓ | ✓ | YouTube / Vimeo / self-hosted |
| Image Gallery / Lightbox | ✗ | ✓ | ✓ | ✓ | |
| Stock Image Sourcing (licensed) | Up to 10 | Up to 20 | Up to 30 | Up to 50 | Unsplash / Pexels / Envato |
| J - JAVASCRIPT, CSS & PERFORMANCE | |||||
| CSS & JS Minification | ✓ | ✓ | ✓ | ✓ | |
| Browser Caching Setup | ✓ | ✓ | ✓ | ✓ | WP Rocket / LiteSpeed Cache |
| GZIP / Brotli Compression | ✓ | ✓ | ✓ | ✓ | |
| CDN Integration | ✗ | ✗ | ✓ | ✓ | Cloudflare Free / BunnyCDN |
| Core Web Vitals Optimisation | Basic | Partial | Advanced | Full pass | LCP, CLS, FID/INP |
| Google PageSpeed Score Target | 60+ | 70+ | 80+ | 90+ | Desktop & Mobile |
| Render-Blocking Resource Fix | ✗ | ✓ | ✓ | ✓ | Defer/async JS |
| Critical CSS Implementation | ✗ | ✗ | ✓ | ✓ | Above-the-fold CSS inlined |
| K - KEYWORD & ON-PAGE SEO | |||||
| Yoast SEO / RankMath Plugin Setup | ✓ | ✓ | ✓ | ✓ | |
| Meta Title & Description (per page) | All pages | All pages | All pages | All pages | CTR-optimised |
| XML Sitemap Generation & Submission | ✓ | ✓ | ✓ | ✓ | Auto-updated |
| Robots.txt Configuration | ✓ | ✓ | ✓ | ✓ | |
| Canonical Tag Setup | ✓ | ✓ | ✓ | ✓ | Prevent duplicate content |
| Keyword Mapping (1 KW per page) | ✓ | ✓ | ✓ | ✓ | |
| Schema / Structured Data Markup | Basic | Standard | Full | Full rich | LocalBusiness, FAQ, Breadcrumb |
| Open Graph & Twitter Card Tags | ✓ | ✓ | ✓ | ✓ | Social sharing previews |
| Image SEO (filename + alt) | ✓ | ✓ | ✓ | ✓ | |
| Internal Linking Structure | ✓ | ✓ | ✓ | ✓ | Pillar-cluster architecture |
| Heading Hierarchy (H1–H6) | ✓ | ✓ | ✓ | ✓ | |
| L - LOGIN, ROLES & USER MANAGEMENT | |||||
| Admin Login URL Change (security) | ✓ | ✓ | ✓ | ✓ | WPS Hide Login |
| User Roles Setup | ✓ | ✓ | ✓ | ✓ | Admin, Editor, Author, Subscriber |
| Membership / User Registration | ✗ | ✗ | ✓ | ✓ | ProfilePress or Memberpress |
| Password-Protected Pages | ✗ | ✓ | ✓ | ✓ | |
| Two-Factor Authentication (2FA) | ✗ | ✗ | ✓ | ✓ | Google Authenticator plugin |
| Login Attempt Limiting | ✓ | ✓ | ✓ | ✓ | Loginizer or Wordfence |
| M - MULTILINGUAL & LOCALISATION | |||||
| Multi-Language Support | ✗ | ✗ | ✗ | ✓ | WPML or Polylang plugin |
| RTL Language Support | ✗ | ✗ | ✗ | ✓ | Arabic, Urdu, Hebrew |
| Currency Switcher (WooCommerce) | ✗ | ✗ | ✗ | ✓ | |
| Hreflang Tags | ✗ | ✗ | ✗ | ✓ | SEO for multilingual |
| N - NOTIFICATIONS & EMAIL SYSTEM | |||||
| SMTP Email Configuration | ✓ | ✓ | ✓ | ✓ | WP Mail SMTP + Gmail/SendGrid |
| Transactional Email Templates | ✓ | ✓ | ✓ | ✓ | Branded HTML emails |
| Newsletter Plugin Setup | ✗ | ✓ | ✓ | ✓ | Mailchimp / MailPoet |
| WooCommerce Order Emails | ✗ | ✗ | ✓ | ✓ | Confirmation, shipping, refund |
| Push Notification Setup | ✗ | ✗ | ✗ | ✓ | OneSignal integration |
| O - ON-PAGE ELEMENTS & WIDGETS | |||||
| Live Chat Widget | ✗ | ✓ | ✓ | ✓ | Tidio / Crisp / Tawk.to |
| WhatsApp Chat Button | ✓ | ✓ | ✓ | ✓ | Floating sticky button |
| Social Media Icons & Links | ✓ | ✓ | ✓ | ✓ | |
| Cookie Consent Banner (GDPR) | ✓ | ✓ | ✓ | ✓ | CookieYes / Complianz |
| Back-to-Top Button | ✓ | ✓ | ✓ | ✓ | |
| Countdown Timer | ✗ | ✗ | ✓ | ✓ | Deals, launches |
| Popup / Exit-Intent Popup | ✗ | ✗ | ✓ | ✓ | Mailchimp / OptinMonster |
| Announcement / Notification Bar | ✗ | ✓ | ✓ | ✓ | Hello Bar style |
| Progress Bar / Skills Section | ✗ | ✓ | ✓ | ✓ | |
| Pricing Table Component | ✗ | ✓ | ✓ | ✓ | |
| Before / After Image Slider | ✗ | ✗ | ✓ | ✓ | Renovation, beauty niches |
| P - PLUGIN INSTALLATION & CONFIGURATION (CORE STACK) | |||||
| Elementor / WPBakery Page Builder | ✓ | ✓ | ✓ | ✓ | Drag-and-drop layout builder |
| WP Rocket / LiteSpeed Cache | ✓ | ✓ | ✓ | ✓ | Caching & performance |
| Yoast SEO or RankMath | ✓ | ✓ | ✓ | ✓ | On-page SEO management |
| Wordfence Security | ✓ | ✓ | ✓ | ✓ | Firewall + malware scan |
| UpdraftPlus (Backup) | ✓ | ✓ | ✓ | ✓ | Scheduled cloud backups |
| WPForms / Contact Form 7 | ✓ | ✓ | ✓ | ✓ | Form builder |
| Smush / ShortPixel (Images) | ✓ | ✓ | ✓ | ✓ | Image compression |
| WP Mail SMTP | ✓ | ✓ | ✓ | ✓ | Reliable email delivery |
| MonsterInsights / Site Kit | ✗ | ✓ | ✓ | ✓ | GA4 dashboard in WP |
| WooCommerce (if e-commerce) | ✗ | ✗ | ✓ | ✓ | Full store engine |
| Redirection Plugin | ✓ | ✓ | ✓ | ✓ | 301 redirect manager |
| Broken Link Checker | ✗ | ✓ | ✓ | ✓ | |
| Table of Contents Plugin | ✗ | ✓ | ✓ | ✓ | Blog / long-form content |
| Social Sharing Plugin | ✗ | ✓ | ✓ | ✓ | ShareThis / AddToAny |
| Testimonial Plugin | ✗ | ✓ | ✓ | ✓ | Strong Testimonials |
| Events Calendar Plugin | ✗ | ✗ | ✓ | ✓ | The Events Calendar |
| Slider Plugin (Revolution / Swiper) | ✗ | ✓ | ✓ | ✓ | |
| Custom Post Type UI | ✗ | ✗ | ✓ | ✓ | Portfolio, team, listings CPTs |
| Q - QA, TESTING & BROWSER COMPATIBILITY | |||||
| Cross-Browser Testing (Chrome, Safari, FF, Edge) | ✓ | ✓ | ✓ | ✓ | |
| Mobile Responsiveness Testing | ✓ | ✓ | ✓ | ✓ | iOS + Android |
| Page Speed Testing (GTmetrix / PSI) | ✓ | ✓ | ✓ | ✓ | |
| Form Submission Testing | ✓ | ✓ | ✓ | ✓ | All forms tested end-to-end |
| Link Audit (broken link check) | ✓ | ✓ | ✓ | ✓ | |
| Accessibility Check (WCAG 2.1 AA) | ✗ | ✗ | ✓ | ✓ | Screen reader + keyboard nav |
| Staging → Live Migration Testing | ✗ | ✗ | ✓ | ✓ | |
| WooCommerce Checkout Flow Testing | ✗ | ✗ | ✓ | ✓ | Test purchase, refund |
| R - REVISIONS & CLIENT COLLABORATION | |||||
| Design Revision Rounds | 1 round | 2 rounds | 3 rounds | Unlimited | Each round = consolidated feedback |
| Content Upload (client-provided) | ✓ | ✓ | ✓ | ✓ | Text + images from client |
| Copywriting (basic placeholder) | ✗ | ✓ | ✓ | ✓ | Up to 300 words per page |
| Feedback via Shared Staging Link | ✓ | ✓ | ✓ | ✓ | |
| Change Log / Version Notes | ✗ | ✗ | ✓ | ✓ | Track what changed per round |
| S - SECURITY & MAINTENANCE | |||||
| SSL / HTTPS Setup | ✓ | ✓ | ✓ | ✓ | |
| Malware Scan Pre-Launch | ✓ | ✓ | ✓ | ✓ | |
| WordPress Hardening (security headers) | ✓ | ✓ | ✓ | ✓ | X-Frame, CSP, HSTS |
| File Editing Disabled (wp-admin) | ✓ | ✓ | ✓ | ✓ | DISALLOW_FILE_EDIT constant |
| xmlrpc.php Disabled | ✓ | ✓ | ✓ | ✓ | Prevents brute-force |
| Two-Factor Authentication (Admin) | ✗ | ✗ | ✓ | ✓ | |
| Automatic Plugin Updates Managed | ✗ | ✓ | ✓ | ✓ | |
| Post-Launch Support (days) | 7 days | 14 days | 30 days | 60 days | Bug fixes after go-live |
| Monthly Maintenance Plan (optional) | Add-on | Add-on | Add-on | Add-on | Separate pricing available |
| T - TRAINING & DOCUMENTATION | |||||
| WordPress Admin Training Session | ✗ | 30 min | 60 min | 90 min | Video call walkthrough |
| How-To Video Recording (Loom) | ✗ | ✗ | ✓ | ✓ | Editing pages, adding posts |
| Admin User Manual (PDF) | ✗ | ✗ | ✓ | ✓ | Step-by-step guide |
| Plugin Usage Guide | ✗ | ✓ | ✓ | ✓ | |
| Content Update SOP | ✗ | ✗ | ✓ | ✓ | Standard Operating Procedure |
| U - URL STRUCTURE & NAVIGATION | |||||
| SEO-Friendly Permalink Setup | ✓ | ✓ | ✓ | ✓ | /%postname%/ structure |
| Main Navigation Menu Setup | ✓ | ✓ | ✓ | ✓ | |
| Footer Navigation & Links | ✓ | ✓ | ✓ | ✓ | |
| Sidebar Widgets Setup | ✗ | ✓ | ✓ | ✓ | Recent posts, search, categories |
| Mega Menu Setup | ✗ | ✗ | ✓ | ✓ | |
| Sticky / Transparent Header | ✗ | ✓ | ✓ | ✓ | |
| V - VIDEO & MULTIMEDIA INTEGRATION | |||||
| YouTube / Vimeo Video Embed | ✓ | ✓ | ✓ | ✓ | |
| Video Background (Hero Section) | ✗ | ✗ | ✓ | ✓ | |
| Video Testimonials Section | ✗ | ✗ | ✓ | ✓ | |
| Podcast / Audio Player | ✗ | ✗ | ✗ | ✓ | Seriously Simple Podcasting |
| Interactive Product Demo Embed | ✗ | ✗ | ✗ | ✓ | |
| W - WOOCOMMERCE ADVANCED FEATURES | |||||
| Product Variation Setup (size, colour) | ✗ | ✗ | ✓ | ✓ | |
| Digital / Downloadable Products | ✗ | ✗ | ✓ | ✓ | eBooks, software, courses |
| Subscription Products | ✗ | ✗ | ✗ | ✓ | WooCommerce Subscriptions |
| Related Products / Upsells | ✗ | ✗ | ✓ | ✓ | |
| Abandoned Cart Recovery | ✗ | ✗ | ✗ | ✓ | CartFlows or WooCommerce plugin |
| Multi-Currency Support | ✗ | ✗ | ✗ | ✓ | |
| Tax Calculation Setup | ✗ | ✗ | ✓ | ✓ | |
| Invoice / Packing Slip PDF | ✗ | ✗ | ✓ | ✓ | WooCommerce PDF Invoices |
| X - EXTRA INTEGRATIONS & THIRD-PARTY APIs | |||||
| CRM Integration (HubSpot / Zoho) | ✗ | ✗ | ✓ | ✓ | |
| WhatsApp Business API | ✗ | ✗ | ✓ | ✓ | |
| Facebook Pixel / Meta Integration | ✗ | ✓ | ✓ | ✓ | |
| Instagram Feed Embed | ✗ | ✓ | ✓ | ✓ | Smash Balloon |
| YouTube Feed Embed | ✗ | ✗ | ✓ | ✓ | |
| Google Reviews Widget | ✗ | ✗ | ✓ | ✓ | |
| Trustpilot / G2 Widget | ✗ | ✗ | ✓ | ✓ | |
| Zapier / Make (Automation) | ✗ | ✗ | ✗ | ✓ | Workflow automation |
| API Integration (custom REST) | ✗ | ✗ | ✗ | ✓ | Custom third-party data |
| Y - YEARLY PLANNING & SCALABILITY | |||||
| Scalable Folder / File Structure | ✓ | ✓ | ✓ | ✓ | Ready to grow |
| Future Page Templates Created | ✗ | ✗ | ✓ | ✓ | Blank templates for new pages |
| Annual Maintenance Roadmap | ✗ | ✗ | ✓ | ✓ | Plugin updates, backups, SEO |
| Performance Audit at 6 Months | ✗ | ✗ | ✗ | ✓ | Speed, SEO, security re-check |
| Growth Feature Roadmap | ✗ | ✗ | ✗ | ✓ | Recommendations for next phase |
| Z - ZERO-HOUR LAUNCH CHECKLIST | |||||
| Pre-Launch Checklist (50-point) | ✓ | ✓ | ✓ | ✓ | Full go-live verification |
| DNS Propagation Monitoring | ✓ | ✓ | ✓ | ✓ | |
| 301 Redirects from Old Site | ✓ | ✓ | ✓ | ✓ | SEO equity preserved |
| Google Search Console Re-verification | ✓ | ✓ | ✓ | ✓ | |
| Sitemap Re-Submission Post-Launch | ✓ | ✓ | ✓ | ✓ | |
| Live Site Speed Test | ✓ | ✓ | ✓ | ✓ | |
| Client Sign-Off Document | ✓ | ✓ | ✓ | ✓ | |
| Handover / Credentials Delivery | ✓ | ✓ | ✓ | ✓ | Secure password manager share |
| TOTAL DELIVERABLES (APPROX.) | 35+ | 60+ | 90+ | 130+ | Grows with each tier |
Reeva - Plugin Stack Comparison
| Plugin Name | Category | $1250 | $1850 | $3350 | $4999 | Purpose |
|---|---|---|---|---|---|---|
| Elementor Pro | Page Builder | ✓ | ✓ | ✓ | ✓ | Drag-and-drop visual editor |
| WP Rocket | Performance & Cache | ✓ | ✓ | ✓ | ✓ | Caching, minification, lazy load |
| Yoast SEO / RankMath | SEO | ✓ | ✓ | ✓ | ✓ | On-page SEO, sitemaps, schema |
| Wordfence Security | Security | ✓ | ✓ | ✓ | ✓ | Firewall, malware scanner |
| UpdraftPlus | Backup | ✓ | ✓ | ✓ | ✓ | Automated cloud backups |
| WPForms | Forms | ✓ | ✓ | ✓ | ✓ | Drag-and-drop form builder |
| WP Mail SMTP | ✓ | ✓ | ✓ | ✓ | Reliable transactional email | |
| Smush / ShortPixel | Image Optimisation | ✓ | ✓ | ✓ | ✓ | WebP, compression, lazy load |
| WPS Hide Login | Security | ✓ | ✓ | ✓ | ✓ | Change /wp-admin URL |
| Loginizer | Security | ✓ | ✓ | ✓ | ✓ | Brute-force protection |
| Redirection | SEO / URLs | ✓ | ✓ | ✓ | ✓ | 301 redirect manager |
| CookieYes | GDPR | ✓ | ✓ | ✓ | ✓ | Cookie consent banner |
| MonsterInsights / Site Kit | Analytics | ✗ | ✓ | ✓ | ✓ | GA4 in WordPress dashboard |
| Broken Link Checker | Maintenance | ✗ | ✓ | ✓ | ✓ | Detects broken links automatically |
| Social Sharing (AddToAny) | Social | ✗ | ✓ | ✓ | ✓ | Share buttons on posts/pages |
| Strong Testimonials | Reviews | ✗ | ✓ | ✓ | ✓ | Testimonial display widget |
| Slider Revolution | UI / Design | ✗ | ✓ | ✓ | ✓ | Hero sliders, banners |
| MailPoet / Mailchimp | Email Marketing | ✗ | ✓ | ✓ | ✓ | Newsletter campaigns |
| WooCommerce | E-Commerce | ✗ | ✗ | ✓ | ✓ | Full online store engine |
| WooCommerce PDF Invoices | E-Commerce | ✗ | ✗ | ✓ | ✓ | Auto-generate order invoices |
| CartFlows | E-Commerce / Funnel | ✗ | ✗ | ✗ | ✓ | Sales funnel & upsells |
| WooCommerce Subscriptions | E-Commerce | ✗ | ✗ | ✗ | ✓ | Recurring billing |
| Custom Post Type UI | Development | ✗ | ✗ | ✓ | ✓ | Create custom post types |
| The Events Calendar | Events | ✗ | ✗ | ✓ | ✓ | Event listing & management |
| Smash Balloon (Instagram) | Social Feed | ✗ | ✓ | ✓ | ✓ | Live Instagram feed embed |
| OneSignal | Push Notifications | ✗ | ✗ | ✗ | ✓ | Web push notifications |
| WPML / Polylang | Multilingual | ✗ | ✗ | ✗ | ✓ | Multi-language site support |
| ProfilePress | Membership | ✗ | ✗ | ✓ | ✓ | User registration & profiles |
| Google Site Kit | Analytics | ✗ | ✓ | ✓ | ✓ | GSC, GA4, AdSense in WP |
| Tidio / Tawk.to | Live Chat | ✗ | ✓ | ✓ | ✓ | Real-time customer chat |
| OptinMonster | Lead Gen | ✗ | ✗ | ✓ | ✓ | Popups & exit-intent offers |
| WP 2FA | Security | ✗ | ✗ | ✓ | ✓ | Two-factor auth for admins |
| Seriously Simple Podcasting | Media | ✗ | ✗ | ✗ | ✓ | Podcast episode management |
| Zapier Plugin | Automation | ✗ | ✗ | ✗ | ✓ | Connect WP to 5000+ apps |
| Advanced Custom Fields (ACF) | Development | ✗ | ✗ | ✓ | ✓ | Custom field groups for CPTs |
| WP Offload Media | Performance | ✗ | ✗ | ✗ | ✓ | Offload media to S3/CloudFront |
