Paid Search Growth for Healthcare Staffing
Pay-Per-Click (PPC) Advertising
Case Details
Pay-Per-Click (PPC) Advertising
Business Case
Project Objective
To scale high-quality lead generation through Google Ads (PPC) while improving data
accuracy, attribution, and engagement tracking using Adobe Analytics (Omniture) all
within a $20,000 monthly ad budget.
Project Overview
Create a sustainable, data-driven paid media engine that consistently
delivers qualified physician and healthcare organization leads while
maintaining cost efficiency
Increase high-quality lead volume through optimized PPC campaigns,
improve performance tracking with Adobe Analytics, and support
long-term organic growth alongside paid acquisition.
The campaign delivered a significant increase in lead volume and user
engagement, supported by clear attribution between paid and organic
performance. Omniture tracking provided deeper conversion insights,
smarter optimization decisions and resulting in improved ROI from
Google Ads spend.
Client Review
Avadhesh is very knowledgeable with PPC and search engine optimization. He was an
asset in generating organic traffic for JacksonCoker.com. His additional work with our
Omniture tracking system was much appreciated.
Our Framework
Monthly Ad Spend &Lead Growth
Month-over-Month Growth
Total Investment (6 Months): $120,000
| Month | Ad Spend ($) | Leads Generated | MoM Growth (%) |
|---|---|---|---|
| Month 1 | 20,000 | 210 | |
| Month 2 | 20,000 | 245 | +16.7% |
| Month 3 | 20,000 | 290 | +18.4% |
| Month 4 | 20,000 | 335 | +15.5% |
| Month 5 | 20,000 | 380 | +13.4% |
| Month 6 | 20,000 | 420 | +10.5% |
User Metrics
| Metric | Month 1 | Month 6 | Growth |
|---|---|---|---|
| Month 1 | 8,200 | 14,500 | +77% |
| Month 2 | 5,900 | 10,200 | +72% |
| Month 3 | 1:45 min | 3:10 min | +81% |
| Month 4 | 210 | 420 | +100% |
Lead Growth
Users Growth
Tools Used
Conclusion
The collaboration demonstrated how a well-structured PPC strategy, combined with
advanced analytics implementation, can drive consistent and scalable lead growth
within a specialized recruitment and staffing environment.
By aligning paid media execution, accurate data tracking, and conversion
optimization, the project delivered measurable performance gains, actionable
insights, and long-term marketing value.
