How PPC Scaled Auto Parts Revenue Across Channels
Case Details
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Project Overview
The merger of two major grocery companies held the promise of significant scale advantages, but its success hinged on the meticulous execution of integration. By diligently guiding Company through this complex process, we facilitated a transformative shift in its operating model, organization design, and the effective utilization of synergies across its expanded footprint.
As a result, Company and its customers now reap the benefits of a merger that has generated remarkable efficiencies throughout the combined entities.
Google Ads Performance Summary
| Metric | Result |
|---|---|
| Total Clicks | 313,000 |
| Total Conversions | 823 |
| Cost per Conversion | $135 |
| Total Ad Spend | $170,000 |
Traffic Growth
Controlled Scaling Model (20% MoM Growth)
| Month | Revenue | Ad Spend |
|---|---|---|
| May | $500,000 | $40,000 |
| June | $600,000 | $48,000 |
| July | $720,000 | $57,600 |
Automotive Data Standards Used
Our Framework
Paid Growth Impact
Tools Used
Conclusion
By aligning ACES & PIES data standards, optimizing Google Ads and marketplace
campaigns, and enforcing a disciplined 20% MoM scaling strategy, the brand
achieved sustained revenue growth while improving customer experience and
operational efficiency.
