Google & Meta Ads for Therapy Appointment Setup
PPC Advertising
(Google Ads & Meta Ads)
Case Details
PPC Advertising
(Google Ads & Meta Ads)
Business Case
Project Overview
To establish the therapy practice as a trusted and accessible mental
health provider within the local U.S. community.
To drive consistent, high-quality therapy appointment leads by
reaching the right audience through targeted Google and Meta Ads
supported by an optimized conversion funnel
After six months, the PPC campaign significantly increased lead
volume, website traffic, and appointment bookings while also driving
strong community engagement through free therapy events
Services Used
Our Framework
Significant Growth
| Metric | Before PPC | After 6 Months | Growth % |
|---|---|---|---|
| Website Visitors | 500 | 1,500+ | +200% |
| Website Visitors | 0–50 | 350+ | +600% |
| Appointment Bookings | Baseline | +40% increase | +40% |
| Social Media Engagement | Low | +45% | +45% |
Results Summary
| KPI | Result |
|---|---|
| Website Traffic | +200% |
| Lead Generation | +600% |
| Appointment Bookings | +40% |
| Social Media Engagement | +45% |
| Event-to-Client Conversion | 20% |
Tools Used
Conclusion
By implementing a structured Google and Meta Ads strategy, the therapy practice
successfully transformed its online presence into a scalable appointment-generation
system.
The PPC campaign delivered consistent, high-quality leads, improved booking rates,
and strengthened community trust through targeted advertising and free therapy
events.
This case study highlights how data-driven PPC execution can drive measurable
growth for therapy and mental health businesses in competitive U.S. markets.
