35% Conversion Growth for Construction Coaching
Search
Engine
Optimization
Case Details
Search
Engine
Optimization
Pay-PerClick
(PPC)
Advertising
Business Case
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Address Business
2220 Plymouth Rd #302
Hopkins, Minnesota(MN), 55305
Working Time
Mon - Sat: 8.00am - 18.00pm
Holiday : Closed
Project Overview
To position the brand as a leading authority in construction coaching
while creating a predictable and scalable lead generation system
Leverage SEO and performance advertising to attract high-intent
builders and contractors and convert them into qualified leads
through optimized funnels.
Within six months, the campaign delivered 1,200+ qualified leads,
strong organic keyword dominance, and a 35% improvement in
conversion rate, creating a sustainable growth engine.
The merger of two major grocery companies held the promise of significant scale advantages, but its success hinged on the meticulous execution of integration. By diligently guiding Company through this complex process, we facilitated a transformative shift in its operating model, organization design, and the effective utilization of synergies across its expanded footprint.
As a result, Company and its customers now reap the benefits of a merger that has generated remarkable efficiencies throughout the combined entities.
Key Achievements
1,200+ leads
Meta Ads & Google Ads
75% growth in organic
website traffic
35% increase in
conversion rate
Significant Growth
Active Users
+214.5%
New Users
+209.1%
Event Count
+217%
Organic Users
+185%
Direct Traffic
+162%
Paid Traffic
+94%
Key Events
Growth: +217
Event Count:
66K
Lead Volume
Increase: +42%
Cost Per Lead
Reduction: −28%
Conversion Rate
Improvement: +35%
Our Framework
PHASE - 1
Foundation & Research
PHASE - 2
SEO Execution
PHASE - 3
PPC Acceleration
PHASE - 4
Scale & Optimization
Tools Used







Overall Growth Impact
Total Lead
Growth: +180%
User Engagement
Growth: +217%
Organic Traffic
Growth: +75%
Conversion Rate
Growth: +35%
Keyword Visibility
Growth: +65%
Conclusion
This case study demonstrates how a combined SEO and PPC strategy can deliver
consistent, high-quality leads for construction coaching businesses.
By focusing on search intent, conversion optimization, and performance tracking,
successfully built a scalable lead generation system that continues to deliver
measurable business impact.