Performance-Driven PPC Growth for a Wellness Brand

Pay-Per-Click (PPC) Advertising

Case Details

Pay-Per-Click (PPC) Advertising

Business Case

Project Overview

Vision Build strong brand awareness in the health and wellness space while creating a scalable paid acquisition engine focused on measurable conversions.

Mission Leverage a full-funnel PPC strategy across Google and Meta platforms to attract, educate, remarket, and convert high-intent users efficiently.

Impact The campaign delivered 22.3K clicks, 405 conversions, and a highly optimized $26.42 cost per conversion, proving strong audience targeting and funnel execution

Google Ads Performance Summary

Metrics Table

Metric	Result
Total Clicks	22,300
Total Conversions	405
Cost per Conversion	$26.42
Total Ad Spend	$10,700

Key PPC Insights

Conversion Rate Improvement: +38%

Click Volume Growth: +72%

Cost Efficiency: Maintained sub-$30 CPA

User & Engagement Growth

Active Users Growth: +210%

New Users Growth: +205%

Event Count Growth: +217%

Average Engagement : +42%

Our Framework

PHASE - 1

Foundation & Research

PHASE - 2

Awareness & Traffic Growth

PHASE - 3

Conversion & Remarketing

PHASE - 4

Scale & Optimization

Paid Growth Impact

Conversions Growth: +45%

Active Users Growth: +210%

New Users Growth: +205%

Engagement Events Growth: +217%

Cost Efficiency Improvement: −31% CPA reduction

Tools Used

Conclusion

		This case study demonstrates how a strategic PPC ecosystem across Google and
Meta can drive consistent traffic, strong engagement, and cost-efficient conversions
for a health and wellness brand.		
	

		By combining awareness, remarketing, and intent-based campaigns, successfully
built a scalable paid growth engine that delivered measurable and sustainable
results.		
	