Client & Campaign Discovery
Review objectives, products or services, target market, budget, history, conversion goals and commercial priorities.
Access support for audits, campaign builds, keyword research, Search, Performance Max, Shopping, negative keywords, bidding and optimization.
Review spend, conversions, CPA, CPL, ROAS, CTR, CPC, search terms and campaign-level performance in a clearer format.
Take on more PPC accounts without immediately adding another internal media buyer.
Your agency stays in control of client communication, pricing, approvals, branding and account ownership.
Keep launches, budget changes, search term reviews, tracking issues, negative keywords and optimization priorities organized.
We support agreed campaign execution behind the scenes while your agency retains oversight of the advertising account.
Capture high-intent searches with keyword-led campaigns, ad groups, negative keywords, ad testing and search term optimization.
Support asset groups, audience signals, search themes, products, conversion goals, creative inputs and ongoing performance reviews.
Manage product segmentation, feed considerations, product priorities, budget allocation and shopping performance for ecommerce clients.
Review spend against conversions, CPA, ROAS, search demand, impression share and strategic importance.
Align bidding with campaign objectives, available conversion data, budget, maturity and commercial goals.
Identify performance differences across devices, locations, days and hours that may affect campaign decisions.
Continuously review actual queries to find waste, irrelevant intent and new keyword opportunities.
For lead generation, look beyond raw lead volume toward qualified leads, sales opportunities and deeper business outcomes where tracking allows.
Increase spend where the economics support scale while restructuring or limiting weaker segments.
Review objectives, products or services, target market, budget, history, conversion goals and commercial priorities.
Evaluate structure, keywords, search terms, bidding, budgets, ads, tracking and landing pages.
Determine the right campaign mix, structure, targeting and budget approach based on client goals and demand.
Prepare campaigns, ad groups, keywords, ads, audiences, assets, budgets and tracking requirements.
Review critical settings and conversion measurement before or immediately after launch.
Improve performance using search terms, budgets, bidding, ads, landing pages and conversion quality.
Receive clear performance information, completed work and recommendations for client communication.
Your agency stays client-facing while our PPC specialists support execution behind the scenes.
Support one account or recurring Google Ads management across a larger client portfolio.
Campaign updates and reporting can fit your agency’s own client-facing workflow.
Call us directly, submit a sample or email us!
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