About Project
Reeva Digital’s Twitter Campaigns Bring Overwhelming Response for Election Candidates
A political campaign hired Reeva Digital to supercharge their social media game during elections. Reeva used Twitter hashtags and even created mobile games to get voters fired up and spread the campaign message. Basically, they turned social media into a powerful tool to connect with voters and win them over.
Hashtags Trends
to increase traffic
iOS and Android
Creatives
Live Rally Covering
Synopsis
Social media marketing has become an integral part of election campaigns, an easy yet effective way to connect with users, learn about their grievances, and most importantly, have a positive influence on them.
Reeva Digital was contacted by a company that managed the political campaigns of national election candidates. It was the prime time of the election and our team was given the task of promoting particular hashtags on Twitter along with personal merchandise products including mobile games.
Major
Challenge
Our main challenge of the campaign was the limited time constraint. We were to achieve the given target and create an awareness of the merchandising products across the nation, all this over a short period of time.
Our next major challenge was the limited team members needed for this project. We needed to manage the brand of a political party and its election candidates. As we were handling their main Twitter accounts, there was no margin for errors.
Getting Started with Multiple Twitter Campaigns
The ingenious minds at RD put together their ideas and decided to create a massive campaign strategy to achieve the goals. We started by creating more than 30 Twitter handles.
We managed all those handles and at the same time, associated with other Twitter influencers to get extra coverage for our campaigns. Our chief objective was to get our hashtags trending nationally before the candidates made their public appearance, not to forget to promote the merchandise along with that.
Our Key Achievements
Through our Twitter campaigns, we gathered more than 350,000 followers in less than a month. We reached out to almost 3 million users by associating our campaigns with influencers.
The precise numbers of what we achieved:
The Work Process
Our process started with a thorough review of the advertisement dashboard. Our priority was to analyze and pick out the pain points of the current campaigns so that we could take immediate action on the ones that were using the maximum resources.
With this, we were able to pause the campaigns to stop the bleeding of money. After that, we analyzed the data for all the campaigns and optimized them with the following steps:
Audience Segmentation & Hashtag Research and Selection
Content Strategy Development, Budget Allocation and Bid Strategy
Real-Time Monitoring & Performance Analysis
Post-Campaign Analysis & Regular Reporting
Technology
Tools Used
End Results
In response to the unique challenges posed by the time-sensitive nature of political election campaigns, Reeva Digital embarked on a strategic journey to leverage Twitter Ads as a powerful tool for connecting with voters, promoting campaign messaging, and driving engagement.
Our dedication to delivering results and exceeding client expectations culminated in a highly successful Twitter Ads campaign that not only achieved its objectives but also left a lasting impact on the political landscape.
Are you ready to experience phenomenal digital success?
Reach out and we can create magic together
