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Recruiting Firm’s Partnership with Reeva Digital Brings Better Visibility with Significant Increase in ROAS
A top healthcare recruiter needed help finding the best doctors nationwide. They teamed up with Reeva Digital, who put together a customized marketing plan to boost their online presence. Reeva's magic touch not only attracted top docs but also made onboarding them a breeze. The result? A huge win for the recruitment firm, with way more qualified physicians joining their network!
Services
Targeted Country
Industry
Business Type
Paid Ads
Synopsis
A physician healthcare recruitment firm partnered with Reeva Digital (RD) when it faced the challenge of reaching out to physicians and bringing them on board. The firm RD worked with ranks among the top ten recruitment portals for recruiting physicians for full-time and locum tenens.
The chief objectives were to recruit capable physicians in the entire US and get most of them on board with its system. So we measured their prerequisites, worked through those, and provided solutions that not only enhanced its visibility but also help augment its Return on Ad Spend (ROAS).
Product
Problems
The key problem with the firm was to drive more signups. While partnering with RD, they already had two types of campaigns running – get more physicians on their system and hire more physicians in the whole US region. When we started working with them, our firm acquired another company (which also happened to rank among the top ten physician recruitment agencies).
So, on the whole, we needed to manage the campaign of two agencies. For the latter, we also worked on their core digital marketing requirements with revamped website structure and on-page optimization and required to manage their Google Ad campaigns.
Our Custom-tailored Solutions
We were well aware that we were working in a niche market that was already brimming with competitors. Recruitment is a serious industry; especially in a region like the US where digitization stays at the core.
So, our custom-tailored solutions were mainly comprised of services that help us chart out the performance metrics and work on them while focusing on the core requirements of our clients. So we offered the following digital services that covered almost everything that the client needed:
The Work Process
Our process started with a thorough review of the advertisement dashboard. Our first priority was to analyze and pick out the pain points of the current campaigns so that we can take immediate action on the ones that were using the maximum resources.
With this, we were able to pause the campaigns to stop the bleeding of money. After that, we analyzed the data for all the campaigns and optimized them with the following steps:
Initial Audit and Setup & Keyword Research
Campaign Structure & Ad Creation
Landing Page Optimization & Campaign Monitoring and Optimization
Conversion Tracking & Competitor Analysis, Reporting and Analysis
Technology
Tools Used
End Results
Our meticulous planning, smart execution, and combined team efforts paid off. The number of relevant visitors increased, and the rate of inquiries increased. But our biggest achievement was 10 times ROAS (Return on Ad Spend) on the paid campaigns.
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